Why Customer Complaints Are Good For Your Business – In today’s Internet-driven world, customers have more power than ever.
Five Demographic Megatrends Driving Your Business Success – Five demographic megatrends are now driving business success. What you sell, who you sell to and how you sell it is being disrupted by these megatrends. Here are the five demographic megatrends that are driving 21st Century business success.
13 Cognitive Biases That Really Screw Things Up For You – The human brain is a natural wonder. It produces more than 50,000 thoughts each day and 100,000 chemical reactions each second. With this amount of processing power, you would think our judgment would be highly accurate, but that’s far from the case.
4 Steps To Building A Data-Driven Customer Experience – We need to talk about data. What was once a seemingly abstract concept used only in science fiction movies and software development textbooks has now become a sort of secondary currency in the world of business. Data is a valuable resource that all organizations must tap into.
The Most Common (and Dangerous) Market Research Mistake – Even though it’s a few years old, this is still a great piece from Forbes.
The Heart of the Customer Experience: Do Banks Care? – In the banking industry, the “customer experience” has moved to the forefront over the past few years. Here’s how consumers today perceive their experience with retail banking providers — what banks are doing well, and where improvements are needed.
Conducting Market Research – You may have a great idea for a product or service, but before you go any further, first make sure there’s a market for it.
