(no title)

The Harlan Group, LTD specializes in performing market research, helping our clients get answers to specific business questions. Using our experience designing and conducting a wide variety of primary and secondary market research, we assist our clients in gaining a deeper insight and better understand of the countless variables that impact their markets and customers.

Our Belief

We are driven by the unshakable belief that any business or organization, regardless of size, can benefit from focused, well thought out market research. In other words, market research should be accessible, and we believe their are four key elements to achieving that goal.

Understandable – Market research is most effective when the reports and findings avoid using too much technical language and research jargon and instead are presented in clear, easy to understand language.
Scalable – Some market research projects require larger, more complex studies, and some simply need 10 well written questions. We understand and recognize the difference.
Affordable – Often, the single greatest barrier to conducting market research is the cost. We rigorously control our overhead to ensure our work remains affordable.
Actionable – The best research in the world is useless if you don’t understand what the findings mean or how to use them to solve your problem. Our reports include research-based recommendations and action items that are aligned with your goals.

Our Pledge

Confidentiality – Simply stated, your company intelligence and client data is safe with us.
Candor – All of our interactions with you will be based on integrity and respect.
Customization – Your market research project will be customized for your specific needs and to answer your unique questions.
Communication – You will receive regular communication and updates on the status of your project.
Clarity – All research findings, reports, and communications will be presented in clear, easy to understand language.

Our Markets

Manufacturing
Education
Healthcare
Technology
Financial
Government
Architecture
Engineering

Additional Insights

Why Customer Complaints Are Good For Your Business – In today’s Internet-driven world, customers have more power than ever.

Five Demographic Megatrends Driving Your Business Success – Five demographic megatrends are now driving business success. What you sell, who you sell to and how you sell it is being disrupted by these megatrends. Here are the five demographic megatrends that are driving 21st Century business success.

13 Cognitive Biases That Really Screw Things Up For You – The human brain is a natural wonder. It produces more than 50,000 thoughts each day and 100,000 chemical reactions each second. With this amount of processing power, you would think our judgment would be highly accurate, but that’s far from the case.

4 Steps To Building A Data-Driven Customer Experience – We need to talk about data. What was once a seemingly abstract concept used only in science fiction movies and software development textbooks has now become a sort of secondary currency in the world of business. Data is a valuable resource that all organizations must tap into.

The Most Common (and Dangerous) Market Research Mistake – Even though it’s a few years old, this is still a great piece from Forbes.

The Heart of the Customer Experience: Do Banks Care? – In the banking industry, the “customer experience” has moved to the forefront over the past few years. Here’s how consumers today perceive their experience with retail banking providers — what banks are doing well, and where improvements are needed.

Conducting Market Research – You may have a great idea for a product or service, but before you go any further, first make sure there’s a market for it.