New Market Overview and Analysis

Business meeting at the office

This was a secondary research project completed for a client planning to enter a new market. The goal of the research was to provide an overview of the major issues associated with the transportation infrastructure in the selected market. Numerous local newspaper and magazine articles as well as local, state, and federal government reports and documents were reviewed. The major issues and findings were synopsized in a report providing the client with an overview of the political, financial, and public climate related to the local transportation infrastructure. Knowledge of these issues enabled the client to approach this market sensitized to local factors.

Research Benefits

  • The client was allowed to maintain focus on servicing existing clients and managing billable workload while detailed research was being conducted
  • Knowledge of the major social, political, and financial issues enabled the client to approach this market aware of and sensitive to the expectations of all local stakeholders
  • The client was provided with detailed insight on local funding initiatives and the impact on various projects
  • The knowledge of the issues and concerns surrounding upcoming projects from all stakeholders allowed the client to successfully navigate the local political landscape

Detailed Case Study

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