Questions for Market Research

  • Who is currently buying my product or service?
  • What are the characteristics of the people who purchase my product or service?
  • Why are some people buying my product or service and others are not?
  • Who might buy from me in the future?
  • How many people may be interested in buying it in the future?
  • What social or economic trends are affecting the consumers’ lives?
  • How much would buyers pay for my product or service?
  • Where would people buy my product or service?
  • What problem does my product or service solve for the buyer?
  • How do they use my product or service?
  • Why would customers buy my product or service?
  • Who is my competition?
  • What do people currently think of my brand vs my competitors’ brand?
  • How would I like people to think of my brand?
  • What is the best way to let people know about my product or service?
  • What do consumers about the advertising for my product or service?
  • What do buyers think about the packaging of my product or service?
  • What do customers think about the features of my product or service?
  • What improvements could be made to my product or service to better meet people’s needs?
  • How can I best communicate the benefits of my product or service to potential customers?
  • How much should I charge for my product or service?
  • What new products or services could I offer consumers?